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A Logo for America | Alfredo Jaar

Visual Art |
The Tower (Exterior)
Alfredo Jaar, A Logo for America (still frame) [Digital animation commissioned by The Public Art Fund for Spectacolor Sign, Times Square, New York, April 1987], 1987, digital animation, overall dimensions vary with installation, duration: 38 seconds. Crystal Bridges Museum of American Art, Bentonville, Arkansas, © Alfredo Jaar / Licensed by Galerie Lelong & Co.

As part of our focus exhibition Entre/Between, Alfredo Jaar’s work, A Logo for America, will be projected nightly on the Momentary’s Tower, located outside in the Arvest Bank Courtyard.

Free, projected nightly on the Tower.

About:
Alfredo Jaar (b. 1952), A Logo for America,1987 Digital animation

Brightly lit images of the US flag and map appear with declarations “THIS IS NOT AMERICA” and “THIS IS NOT AMERICA’S FLAG.” Then, a map of North and South America spins across the screen, challenging why the term “America” is often used to refer only to the United States. Initially designed for a 15-hour looped display in Times Square, Alfredo Jaar created this work during US interventions in South America and the Caribbean, including Grenada, Guatemala, Nicaragua, and El Salvador.

[Digital animation commissioned by The Public Art Fund for Spectacolor Sign, Times Square, New York, April 1987]

This event is a part of our focus exhibition Entre/Between, a multi-sited exhibition presenting works that speak to Latinx histories living within and between the United States. Surveying a visual history from 1851 to the present, the exhibition consists of paintings, photos, sculpture, works on paper, and video exhibited at Crystal Bridges, while video works and performances will be featured at the Momentary.

Entre/Between is sponsored by Phillips.