Dynamic community festival to celebrate start of spring with vibrant colors, food, music, dancing, and more

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BENTONVILLE, Ark. — Holi Festival returns to the Momentary on April 27 with vibrant colors, cuisine, and community. Presented in partnership with the Indian Cultural Association of NWA (ICANWA), the Holi Festival, also known as the Festival of Colors and the Festival of Love, marks the start of spring. Open to all, the festival traditionally celebrates the vibrancy of life and the love of Radha Krishna and has been observed in India for thousands of years.  

“We’re welcoming families across the region to join us for a day full of festivities and an exchange of cultures,” said ICANWA Vice President Poornima Majagi. “Festival of colors-Holi is a is an ancient Hindu tradition. It’s celebrated annually and marks the completion of winter. We’ll all come together right here in Northwest Arkansas and commemorate the occasion by sprinkling vibrant, natural powder dyes in the air, covering all in attendance with a bright coat of color. I can’t wait to see everyone there enjoying the vibrancy of life!” 

Holi Festival will take place on the Momentary Green and feature fun for guests of all ages, from dancing and drinking to music and colors. Festivalgoers can enjoy the warmer weather with a live DJ, traditional Indian foods, various community members, creative art kits, and Holi pigment powder to throw and enjoy. All guests should expect to get covered in color and participants are encouraged to dress in clothes they don’t mind getting dirty. 

“We’re looking forward to welcoming our Northwest Arkansas community members back to the Momentary for Holi,” said Momentary Curator of Food and Community Katie Robertson. “We had a blast last year learning about the cultural significance of this event and enjoying the change of seasons. We encourage everyone in the region to join us this year, whether you’re a returning guest or new to the experience – we know you’ll have an amazing time.” 

Holi Festival at the Momentary is free and open to the public, with colored pigments and food available for purchase. The festival will take place on the Momentary Green on April 27 from 11 AM to 3 PM. To learn more, visit momentary.org.  

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About the Indian Cultural Association of NWA 

ICANWA is a not for profit organization under 501(c) 3 with the goal to serve and develop the cultural, social and charitable needs of our community in Northwest Arkansas. Ever since its incorporation, ICANWA has been hosting several events throughout the years including Holi- The festival of colors, India’s Independence Day, Diwali – The festival of lights, Consular Camps, Blood drives and many regional festivities. 

ICANWA  has a strong commitment to the community which is reflected in the variety of projects that it has undertaken, such as organizing the Diwali Mela, Entertainment programs, hosting Blood drives &  the Consular camps. 

ICANWA also supports & contributes to many Non-profit organizations including Local Charities. 

ICANWA is dedicated to serving the needs of our Northwest Arkansas community. 

About the Momentary

Opened in February of 2020 in Downtown Bentonville, the Momentary is a platform for the music, art, and food of our time. It is a catalyst for creativity and economic vitality, and a welcoming hub that gathers and celebrates local heroes and international stars. The Momentary was founded by the Walton family, based on the vision of Tom, Olivia, and Steuart Walton. Its commitment to cultivating arts and cultural experiences provides more opportunities for education, engagement, and enjoyment in our region. The Momentary is an extension of Crystal Bridges Museum of American Art, founded by Alice Walton. The Momentary welcomes all with free general admission. Additional offerings include live music, visual and performing arts, an artist-in-residence program, culinary experiences such as Onyx Coffee Lab and the sky-high Tower Bar, indoor and outdoor gathering spaces, an outdoor festival space, and a retail shop. For more information, visit theMomentary.org. The Momentary is located at 507 SE E Street, Bentonville, Arkansas 72712. The Momentary’s Founding Funders are Walton Family Foundation, Walmart, RØDE Microphones, The Coca-Cola Company, Tyson Family Foundation, and Willard and Pat Walker Charitable Foundation.